Digiday
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The Rundown: The big Chrome SameSite cookie update day that wasn’t  05h01 24 février
Lara O'Reilly
Similar to Chrome’s January announcement about its intention to kill off third-party cookies within two years, publishers and the wider online ad community are left in a precarious state of wait-and-see. The post The Rundown: The big Chrome SameSite cookie update day that wasn’t appeared first...
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Be more consultative’: Insider is launching a first-party audience too  05h01 24 février
Lucinda Southern
Over a year in the making, Insider has been testing Saga with 20 different clients. The post Be more consultative’: Insider is launching a first-party audience tool appeared first on Digiday.
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As coronavirus outbreak grinds on, e-commerce operations buckle under increased pressure  05h01 24 février
Seb Joseph
The coronavirus outbreak has kept shoppers away from stores in China and pushed them to make more orders online. The post As coronavirus outbreak grinds on, e-commerce operations buckle under increased pressure appeared first on Digiday.
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With The Experience Report,’ WSJ is launching a new vertical underwritten by SAP  05h00 24 février
Kayleigh Barber
CRO Josh Stinchcomb’s vision for publishers in continuing to grow branded content revenue is by using focusing less on creating custom content, but by becoming a distributor for brands. The post With The Experience Report,’ WSJ is launching a new vertical underwritten by SAP appeared first on...
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Webinar: Transforming content marketing through values-driven storytelling  23h05 23 février
WordPress VIP
Effective content marketing is key to customer engagement. Join this webinar on Feb. 27 at 12:00 p.m. EST to learn how Salesforce is rethinking its content strategy. The post Webinar: Transforming content marketing through values-driven storytelling appeared first on Digiday.
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What keeps you up at night? : Marketers discuss communication, scaling and mor  23h00 23 février
Tubular
From platform changes to ROI concerns and beyond, these are the things keeping marketers up at night. The post What keeps you up at night? : Marketers discuss communication, scaling and more appeared first on Digiday.
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P&G, Unilever join forces with platforms to lead latest cross-media measurement push  05h01 21 février
Seb Joseph
A collective for cross-media measurement was formed by the World Federation of Advertisers last October but an outline for how it will work will be revealed in the coming weeks. The post P&G, Unilever join forces with platforms to lead latest cross-media measurement push appeared first on Digiday.
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Apartment Therapy is hosting its first event in the hopes of landing more commerce revenue  05h01 21 février
Kayleigh Barber
Apartment Therapy is growing its experiential business with its first-ever consumer-facing event that’s rooted in retail. The post Apartment Therapy is hosting its first event in the hopes of landing more commerce revenue appeared first on Digiday.
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With Plan A, CEO Andrew Essex plots the non-holding company of the future  05h01 21 février
Kristina Monllos
Plan A founder and CEO Andrew Essex believes the threat of consultancies is still present for agencies and that there’s more consolidation to come. The post With Plan A, CEO Andrew Essex plots the non-holding company of the future appeared first on Digiday.
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Plays to our advantage’: As the third-party cookie crumbles, TransUnion pitches its data capabilitie  05h00 21 février
Lara O'Reilly
2020 is about making it clear that we are meaningfully invested in this category of solutions,’ said TransUnion evp digital marketing solutions Matt Spiegel. The post Plays to our advantage’: As the third-party cookie crumbles, TransUnion pitches its data capabilities appeared first on Digiday.
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Nuclear winter’: Ad tech enters the vulture capital er  05h01 20 février
Lara O'Reilly
The gap between the haves and the have nots in ad tech has never been starker and a new set of acquirers are hungry for bargains. The post Nuclear winter’: Ad tech enters the vulture capital era appeared first on Digiday.
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We’re all against the algorithm’: YouTube, Facebook creators gravitate to group chats for suppo  05h01 20 février
Tim Peterson
Private, invite-only group chats can feature hundreds of creators trading tips and, in particular, notifying one another of unannounced algorithm changes. The post We’re all against the algorithm’: YouTube, Facebook creators gravitate to group chats for support appeared first on Digiday.
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Digiday Research: Employees at indie agencies are happier than their holding company peers  05h01 20 février
Shareen Pathak
Ask any agency employee how satisfied they are at work, and a litany of complaints is bound to come your way. There are plenty of reasons to grumble: The ad agency world tends to pay little (especially at junior levels), have very long hours and often feels unstable. The post Digiday Research...
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Put everything in the hands of the influencers’: Inside RXBar’s new influencer strateg  05h00 20 février
Kristina Monllos
To launch new limited edition flavors, RXBars is using influencers to get the word out rather than a traditional ad campaign. The company is doing so to open up a new sales channel as well as generate feedback for new flavors. The post Put everything in the hands of the influencers’: Inside RXBar...
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With half a million international subscribers, The New York Times builds UK breaking news team  05h00 20 février
Lucinda Southern
The team of five will report on global breaking news, driving the publisher to its goal of 2 million international subscribers. The post With half a million international subscribers, The New York Times builds UK breaking news team appeared first on Digiday.