Search Engine Land
1
Post-holiday analysis: connected TV becomes performance TV  07h30 18 février
The 2019 holiday shopping season proved connected TV advertising’s direct response potential. Please visit Search Engine Land for the full article.
2
Goodbye Search Engine Land, SMX and Third Door Media  07h00 18 février
After more than two decades of writing about search and online marketing, as well as speaking at and organizing dozens ofconferences, it’s time to hang up my e-spurs and move on to other adventures. Please visit Search Engine Land for the full article.
3
Google Ads offers more granular conversion actions for leads and sales  15h25 17 février
The new options give advertisers more options to track website actions through the customer journey. Please visit Search Engine Land for the full article.
4
An agency veteran goes in-house to help build and lead a new PPC team  14h43 17 février
T-Mobile’s Natalie Barreda shares insights on bringing PPC in-house — and advice for building strong agency relationships. Please visit Search Engine Land for the full article.
5
Video: Chris Boggs on experience in the SEM industry  09h26 17 février
This former US Marine built a professional career in SEO and SEM while giving back to the community. Please visit Search Engine Land for the full article.
6
Google Partners clarifies why clients may be listed as eligible users’ toward new certification requirement  17h51 16 février
Here’s how to see who counts toward the new 50% certification rule and what to do about it. Please visit Search Engine Land for the full article.
7
The state of tracking and data privacy in 2020  11h33 14 février
Here’s where search marketers find themselves in the current entanglement of data and privacy and where we can expect it to go from here. Please visit Search Engine Land for the full article.
8
Microsoft Office hits pause on forcing Bing search in Chrome, Firefox  16h14 13 février
Rather than automatically changing default search engines for Chrome and Firefox, administrators are required to opt-in for it to do so network-wide. Please visit Search Engine Land for the full article.
9
Leverage Python and Google Cloud to extract meaningful SEO insights from server log data  14h45 13 février
This is the first of a two-part series about how to scale your analyses to larger datasets from your server logs. Please visit Search Engine Land for the full article.
10
Google: We do updates all the time’ somewhat confirming February update rumors  11h02 13 février
There was an update, in fact, multiple updates, but that is normal Google said. Please visit Search Engine Land for the full article.
11
No, the Google My Business description does not impact ranking  10h35 13 février
After a lot of testing by many since the help center update, we can safely say the description has no impact in the 3-pack. Please visit Search Engine Land for the full article.
12
Big Google Partners program changes are coming: What you’ll need to qualify  10h32 13 février
New requirements for agencies to achieve and maintain Google Partner status take effect starting in June. Please visit Search Engine Land for the full article.
13
TechTarget cites technical SEO issues as reason for 25% decline in Google traffic  10h19 13 février
In TechTarget’s recent earnings report, the company said unpaid traffic represented 94% of overall traffic in the quarter. Please visit Search Engine Land for the full article.
14
Google backtracks on using (relevant) keywords in your Google My Business description  09h30 13 février
An update to the help page about adding keywords to improve visibility in local search results was disputed by local SEOs and quickly removed. Please visit Search Engine Land for the full article.
15
New chart annotations make Google Ads’ change history reports much easier to navigate  16h16 12 février
Annotations are available in campaign-level change reports in the Google Ads UI. Please visit Search Engine Land for the full article.